MINOR LEAGUE BASEBALL TEAM REDESIGN
1 new logo
Ticket design
New uniform design (3 uniforms)
3 social media post designs
1 sports booklet (12 pages)
1 website
Apparel items
DELIVERABLES
JUPITER HAMMERHEADS
The Jupiter Hammerheads are a Minor League Baseball team based in Jupiter, Florida. They are a Class A affiliate of the Miami Marlins, playing in the Florida State League. Known for their fun and engaging atmosphere, the Hammerheads are a beloved local team, offering fans the chance to watch up-and-coming talent in action. The team’s name and logo are a nod to the area's coastal location and the hammerhead sharks that inhabit nearby waters.
The Jupiter Hammerheads play their home games at Roger Dean Chevrolet Stadium, which they share with the Palm Beach Cardinals. This ballpark is known for its scenic setting and family-friendly environment, with a variety of promotions and events throughout the season. The team has become an integral part of the local community, providing entertainment and a sense of excitement for baseball fans of all ages in the Jupiter area.
PROPOSAL
The Jupiter Hammerheads are a Minor League Baseball team and are the Single-A affiliate of the Miami Marlins. They are located in the town of Jupiter in Palm Beach County, Florida, and play their home games at Roger Dean Chevrolet Stadium, which opened in 1998. The name “Hammerheads” was given to the team after the owner took surveys and asked local school kids which shark they liked the most. After the kids’ votes, the owner decided on the name “Jupiter Hammerheads.”
The Hammerheads have not changed or updated their logo since the team was formed in 1998. The logo looks very outdated, and needs to be more modern to compete with the other minor league baseball team logos. Along with their logo, their overall brand and website is in need of an update and redesign. My goal is to redesign their logo, create a player program, create social media posts, redesign their uniforms, design a game ticket, and redo their website. The overall brand will feel very fun, cohesive, and exciting. It will reflect the lively environment of the sports world.
The target audience for this project is U.S. baseball fans. Specifically, baseball fans who follow minor league baseball. Over 75% of Americans live in a market with a minor league baseball team. The target audience age is a wide range, as this brand can appeal to kids, as well as adults. In the year 2023, an estimated 35,515 people attended the Jupiter Hammerhead’s games.
RESEARCH SYNOPSIS
Ah, got it! The Jupiter Hammerheads are a Minor League Baseball team based in Jupiter, Florida. They are a Class A affiliate of the Miami Marlins, playing in the Florida State League. Known for their fun and engaging atmosphere, the Hammerheads are a beloved local team, offering fans the chance to watch up-and-coming talent in action. The team’s name and logo are a nod to the area's coastal location and the hammerhead sharks that inhabit nearby waters.
The Jupiter Hammerheads play their home games at Roger Dean Chevrolet Stadium, which they share with the Palm Beach Cardinals. This ballpark is known for its scenic setting and family-friendly environment, with a variety of promotions and events throughout the season. The team has become an integral part of the local community, providing entertainment and a sense of excitement for baseball fans of all ages in the Jupiter area.
OBJECTIVES
To independently research, design and produce a logo, website, player program, ticket design, uniform design, and social media posts for the Jupiter Hammerheads.
To research the minor league team the Jupiter Hammerheads and learn about their existing brand, and research sports branding and design.
To apply the critique I receive from classmates and professors, and apply the design knowledge I have to all aspects of the project.
To maintain organization and good time management throughout the whole design and production.
To consistently compare my new designs to the old ones to ensure there is a noticeable improvement.
To expand my experience working with many medias, such as illustration, photography, typography, and web design.
To produce a cohesive, successful brand across all deliverables, which is an improvement from the current team’s brand design.